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As part of our ongoing work for one of our clients we’ve set up some new Facebook ad campaigns and I’ve been split testing the pictures not only in the ads but also on the fan page itself.
For the main part, pictures on the landing page had no effect at all (something else does, will reveal all another time)
BUT
One thing that was interesting, was that it seems that women are more inclined to click on the ad if it is to do with their son than their daughter.
The same thing does not follow for men; men were equally as likely to click like for their sons or daughters.
What does this mean? Let me explain..
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photo credit: adapted from image by marsmet524
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As part of our ongoing work for one of our clients we’ve set up some new facebook ad campaigns and I’ve been split testing the pictures not only in the ads but also on the fan page itself.
For the main part pictures on the landing page had no effect at all (something else does, will reveal all another time)
BUT
One thing that was interesting was that it seems that women are more inclined to click on the ad if it is to do with their son than their daughter. but the same thing does not follow for men, men were equally as likely to click like for their sons or daughters.
What does this mean?
Well if you’re selling to parents you’re better off using imagery of sons rather than daughters.
What about if you’re not selling to parents?
Here’s a tip, use facebook to test ads BEFORE you use them in your marketing (website, print media etc) this way you’ll know which pictures work best, headlines and offers.
The tests are cheap to do and the results remove a lot of the guesswork and bias that we have when we put products and campaigns together.
Give it a shot 
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