If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was just launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse. Whatever it is, you can be sure that it will have… Read more
DMI-May-2013
How To Make Google Local Pages Work For Your Business
In 2012 ‘Google Places’ changed it’s name to ‘Google+ Local’. If you are a local business with a physical location then this part is something you will want to set up. In essence, it is a Google Plus Page and has the ability for people to give you local reviews as well. They are very simple to set… Read more
How To Build A Successful Business
How to build a successful business The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money… Read more
Digital Marketing Insider
Issue 010 | June 2013 The latest issue of The Digital Marketing Insider Magazine from ROARlocal.com featuring an exclusive interview with John McKeown, mentor of The Rockstar Group and owner of an Independent Financial Advice business for 20 years.He has helped launch a number of start-up businesses, including an innovative retailing service for one of… Read more
How Remarketing Is Killing Your Chances Of Making Money On The Google Content Network
I’m hoping that you know what remarketing is… If not, here’s a quick video explanation: What is Remarketing? Here is a MUCH more intense remarketing explanation, or see this graphic for the brief overview: OK, so in short: What It Does Remarketing lets you show ads to users who’ve previously visited your website as they browse the… Read more
How To Sell Your Stuff By Telling People Not To Buy It
As an entrepreneur, you want people to read your marketing. If they don’t, you cannot sell to them. Example ad headline utilising Sell By Not Selling. Here’s an example observed by John Caples (well-known copywriter) and mentioned in his book, Tested Advertising Methods: When newspaper readers first saw this ad, they gasped with amazement. Never before… Read more
5 Easy Ways To Blow The Sale Online
A landing page is a place you send visitors when you really want them to do 1 specific action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways… Read more
How To Triple The Amount Of People Who Contact Your Business
Picture your sales and marketing process in your head for just a moment. If you’re like many business owners, you likely spend a lot of time, money and effort sending web visitors to your landing page. Then, once they’re on your landing page, you likely spend a lot of time, money and effort to get… Read more
Does Your Website Need A Mobile Makeover?
Eight mobile website design and optimisation tips that will keep your site at the forefront no matter what your consumer is using. Australia is rapidly going mobile, and if you haven’t already built a mobile version of your website then your competition will gladly take care of this part for you – by taking your… Read more