By Neil Asher
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The world is rapidly going mobile, and if you haven’t already built a mobile version of your website then your competition will gladly take care of this part for you – by taking your mobile visitors away from you. Here are eight mobile optimisation tips that will keep your site at the forefront no matter… Read more
By Neil Asher
This brilliant post is by libby who is our PPC goddess here at roarlocal! Enjoy 🙂 There are 800 million people visiting YouTube every month. Most of them will be watching One Direction. Hopefully, some will be watching your advertising videos. And even more hopefully, some will watch your video and make their own way… Read more
By Neil Asher
In February, Google announced a new AdWords update – Enhanced Campaigns – and described it as ‘a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world’. Earlier this week, they began the process of automatically upgrading all AdWords accounts with the Enhanced Campaign’s new features. What are… Read more
By Neil Asher
If you have been wondering if an online business plan or online marketing plan might work for your business, you might enjoy this video. It’s a bit rough and ready but the content is solid gold. Nicola Cairncross here – you don’t often see me on this blog, as it’s been largely Neil’s domain, but… Read more
By Neil Asher
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First, here’s why your brand should be on Twitter. Why Marketing On Twitter Rocks! 50% of users say that they are more likely to buy from a brand after they follow them on Twitter. Having a social media button next to your product can (in some cases) positively affect buying decisions. Twitter has been shown… Read more
By Neil Asher
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A landing page is a place you send visitors when you really want them to do one specific action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways… Read more
By Neil Asher
This article is inspired by one of our new “Outsourced Marketing Department” clients called Chris who helped me figure out how to build an online business for the sole purpose of it buying me a new Porsche 911 S worth $251,413.00. He got the idea from Michael Masterson who got the idea from Gary Halbert etc… Read more
By Neil Asher
Propaganda is one of my favourite marketing disciplines. When you think about it, social media done well is pure propaganda. As such I read as many propaganda books as I can get my hands on! The same laws that are applied to influencing entire nations of people are equally as compelling when applied online. In… Read more
By Neil Asher
One of our new SEO clients asked me today if they had a Google penalty. Then he asked me, “Neil, what exactly is a Google penalty?” It’s a great question, as Google has made a very weird system where they penalise websites but offer no way of knowing what to do to fix them. All… Read more
By Neil Asher
I’m fascinated by Online Marketing Incentives. We all use them, online and offline, everyday, to try and manipulate other peoples’ behaviour. “If you behave, we’ll give you a treat later” is a popular incentive used by parents to try and control their kids (myself included). Do this to get this – is the tacit level… Read more