The Danish head chef from Noma (Worlds Best Restaurant according to San Pellegrino) Rene Redzepi,
Is opening a “pop up restaurant” in Mexico
You may remember that he had a pop up here in Oz earlier this year
I hired a call centre in the filipines to call non stop for 24 hours to try and get a table for 2 for my wife and I
along with 54,000 other people
Needless to say I lucked out
Anyway
The ticker price for a 13 course meal (with wine) in his new restaurant…
$1000 Aussie dollars per person
Now if that’s made you choke on your latte
or regurgitate your soggy cereals
I’m not surprised, that’s one heck of a bill
BUT
What I love is that tens of thousands of people are queuing up to pay it
That’s all about brand
It’s the exact same thing on Amazon
Lots of useless goo roos will tell you to price your product according to the other people and what they’re pricing
What a load of garbage!
Nothing is further from the truth
If the only thing your product has going for it is price, frankly, you’re screwed
Trying to sell on price is a race to the bottom and in that race the Chinese will win
$1 an hour salaries
1.2 billion people looking for work
You can’ compete with that my cash hungry friend
Instead build a brand, be smart with your marketing, tell a story, offer a unique benefit
That’s the key to long term ecommerce success.
The sexay and intelligent people in the Aussie Online Entrepreneurs know that
Our products are 20% more profitable on average
That’s 20% more cashola to your bottom line
Want to learn how to do that?
Then take a look at this and get yourself signed up!
http://roarlocal.com.au/aussie-online-entrepreneurs
Neil Asher
