Tag: sales
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Why You’re Not Making Enough Money From Your Subscribers (And What To Do About It This Week)
Just before I took over the running of RoarLocal UK, I was speaking to a client for whom I was consulting on Facebook Ads. We’d also created some landing pages for him. Let’s call him ‘Jeff’ (because that name is funny to me, ever since seeing Eddie Izzard do stand-up). Anyway, Jeff has been building […]
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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How To Hire Superstar Marketers & Avoid The Muppets
When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue […]
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DMI 071 – KPI’s, Pivots And Sales People’s Quirks
Nicola Cairncross and Neil Asher discuss Nicola’s weekend revelation about how easy it is to miss vital information if you don’t study your own KPI’s regularly. They explore what the KPI’s told them and what pivot they introduced as a result, before Neil ties it all in nicely with how he uses KPI’s and systems […]
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]
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What Your Single Friends Can Teach You About Lead Generation
Do you have single friends? According to bunch of studies done by big online dating sites, apparently 25% to 50% of relationships are now started online. The other 50 to 75%? They’re probably NOT using those sites. Ok, even though I might be poking fun, you and I know that now pretty much everyone these […]
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DMI 065 – Loo Rolls, Emotional Sales And No Commuting, Ever!
Neil reflects on the emotionally driven temperament of sales people, while terrorising the Sydney neighbours from behind his standup desk by working on his balcony in his shorts. Nicola’s full of cold and just grateful for no commute! [powerpress]iTunes | StitcherPlease take a moment to visit iTunes and leave us some feedback on our Digital […]
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How Good Do You Need To Be To Make Money Online Now?
I’m a BIG believer in the lean start up style of building online businesses. Good enough is good enough has been my mantra for many many years and it’s worked very very well. There was a time when you didn’t have to be great, when you could simply throw up a crappy squeeze page and […]
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If Your Idea Of Marketing Is ……..
I’m sunburnt (my fault). I went to a kids’ party on Saturday and again on Sunday. In between being tortured trying to explain to people what I do: “I buy, build and create online businesses. I also have people who pay me to make them more money online from their online marketing.” Them, “is that […]