Tag: Rob Walker
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How To Charge 500% More Than Your Competitors For The Same Thing & Have Customers Eagerly Pay
My wife wants a new car; she insists we “need” one. I insist otherwise, but she’s VERY persistent (marketing lesson No 1) and so I spent the weekend looking at cars. She wants a Porsche Cayenne (ugliest car on the planet), so I started doing some research. Did you know that Volkswagen owns Porsche? You […]