Tag: product
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For Those Times In Life You feel Like Giving Up – Read This
Every now and again I have one of those days/weeks where I just feel like shit, nothing goes right for me and I just want to say, screw it and head off to the beach and forget everything. Ever have one of those days? When I do, this is what I read… I hope you […]
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How To Charge 500% More Than Your Competitors For The Same Thing & Have Customers Eagerly Pay
My wife wants a new car; she insists we “need” one. I insist otherwise, but she’s VERY persistent (marketing lesson No 1) and so I spent the weekend looking at cars. She wants a Porsche Cayenne (ugliest car on the planet), so I started doing some research. Did you know that Volkswagen owns Porsche? You […]
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Giving Away Your Stuff For Free Is (Usually) Dumb
Before I dive into the psychology here, I want to define freemium and free trial and also drop in some cautionary statements. So first, here are the definitions: Freemium: A free plan (usually limited in how much you can do with a product, whether that’s save pictures, analyze keywords, etc) with premium plan options to […]