Tag: podcast
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DMI 071 – KPI’s, Pivots And Sales People’s Quirks
Nicola Cairncross and Neil Asher discuss Nicola’s weekend revelation about how easy it is to miss vital information if you don’t study your own KPI’s regularly. They explore what the KPI’s told them and what pivot they introduced as a result, before Neil ties it all in nicely with how he uses KPI’s and systems […]
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DMI 061 – Deals, Dongles and Determination
ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how things have gone. Neil is on top form this week, sharing details of a great deal he’s putting together in Australia, while Nicola shares how she overcame her lack of broadband challenges while offline for 3 days. [powerpress] Please […]
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DMI 060 – The Easiest 2% Sales Increase You’ll Ever Make
You’re losing money every day. You probably don’t even know it. No one is ever going to call and tell you. But every day some of your customers have a problem ordering from you and instead of persisting they simply give up. You lose their money and your business suffers. Checkout Abandonment I am constantly […]
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DMI 059 – Entrepreneurial Impatience Syndrome
ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how to cope with “entrepreneurial impatience” syndrome. Plus how to outsource and stay sane, taking into account that it takes a lot longer for things to get done when you outsource them, no matter how good your team are. But […]
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DMI 058 – If You Do What You Love You’ll Never Work a Day In Your Life… Is BS
Louis C.K. is arguably the most successful standup comedian working today. Not just because of his sitcom or standup specials, but because of his do-it-yourself mentality. He famously produced, shot, edited, and distributed his standup special Live at the Beacon Theater. This smart self-distribution model was quickly adapted by others. In an interview with the New York Times Louis C.K. asserts that such […]
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DMI 057 – Great Business Planning (& When It’s A Great Idea To Ignore Those Plans Completely!)
[powerpress] Behind the veil of ROARlocal….Neil and Nicola reveal the secrets of working entrepreneurs, what works, what flopped, what they are reading and having fun with this week. This week we are starting a new format for our podcasts. Every Wednesday will be a brand new, fresh off the press recording of Nicola and I […]
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Digital Marketing Insider Podcast 056 – No Money Honey
[powerpress] Don’t try to sell what your market doesn’t want to buy The most common — and painful — mistake I see entrepreneurs (myself included) make, is to develop a product that no one has any interest in buying. This is why so many inventors spend decade after decade without any commercial success. They’re passionate, […]
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Digital Marketing Insider Podcast 055 – Lifecycle Of An Entrepreneur
[powerpress] If you are or ever have been a work from home entrepreneur, you can probably relate to this… These are the 4 Stages of the work from home entrepreneur Life Cycle, according to ME.  At the risk of laying my emotional immaturity bare for all the world to see, read about the four stages below. […]
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Digital Marketing Insider Podcast 054 – Idiots Guide To Lifetime Value
[powerpress] What is Customer Lifetime Value and Why Is It Important? Lifetime Value (LV) helps to determine the economic value a customer brings over their “lifetime” with the business. At the heart of understanding LV lies the recognition that a customer does not represent a single transaction but a relationship that is far more valuable […]
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Digital Marketing Insider Podcast 053 – How We Sold 250k Of Furniture
[powerpress] This is a kinda weird case study about How We Sold ÂŁ250K Of Furniture Without A Website for one of our outsourced marketing clients. Here’s some background info so you can better understand the marketing problems to be solved. “Best Furniture (fictitious name to protect the innocent) has a significant overstock of a particular bed. […]