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Tag: life time value

  • Digital Marketing Insider Podcast 054 – Idiots Guide To Lifetime Value

    Digital Marketing Insider Podcast 054 – Idiots Guide To Lifetime Value

    [powerpress] What is Customer Lifetime Value and Why Is It Important? Lifetime Value (LV) helps to determine the economic value a customer brings over their “lifetime” with the business.  At the heart of understanding LV lies the recognition that a customer does not represent a single transaction but a relationship that is far more valuable […]

  • How Life Time Value Helped Costa Coffee to $1 Billion In Sales

    Do you drink much coffee? I do. I buy on average 2 lattes a day from my local guy. At $4 a pop that’s $8 a day, BUT I usually get my gorgeous wife Tash a coffee too, so that’s $16…  A day! Add to that the occasional croissant and grilled sandwich and I’m probably […]