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Tag: idiots guide

  • Digital Marketing Insider Podcast 054 – Idiots Guide To Lifetime Value

    Digital Marketing Insider Podcast 054 – Idiots Guide To Lifetime Value

    [powerpress] What is Customer Lifetime Value and Why Is It Important? Lifetime Value (LV) helps to determine the economic value a customer brings over their “lifetime” with the business.  At the heart of understanding LV lies the recognition that a customer does not represent a single transaction but a relationship that is far more valuable […]