Tag: guarantee
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This Persuasion Strategy Doesn’t Work Anymore (and what to do about it)
Do you offer a “30-day money-back” or “100% satisfaction” guarantee? As great as those sound, they’re just not as effective as they used to be. People don’t notice standard guarantees anymore. They’ve got guarantee blindness. One of the most important things a good copywriter does is make your prospects believe—beyond a doubt—that they’re going to […]