Tag: emails
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Why Your Emails Aren’t Making You As Much Money As They Did (and what to do about it)
Let’s face it, email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example.\ And so is the backlash those fancy emails caused – when consumer trends showed that simpler, more straightforward emails garnered better response Google, who is one of […]
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How To Make Your Emails Sell More Stuff (Lessons from Hollywood)
Been to the movies lately? I have. Last week I took my daughter Isabella to see Despicable Me 2 in 3D (great movie!) I don’t know about you, but one of my favourite things about the movies is the previews (or “trailers” as they are technically called). And I’m not the only one who likes […]