Tag: email open rate
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Why Your Emails Aren’t Making You As Much Money As They Did (and what to do about it)
Let’s face it, email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example.\ And so is the backlash those fancy emails caused – when consumer trends showed that simpler, more straightforward emails garnered better response Google, who is one of […]
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3 Simple Tricks To Email Marketing Nirvana
While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily. Email subscriptions to websites for updates and information is […]
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Digital Marketing Insider Podcast 046 – How To Get Emails Into Inboxes
[powerpress] In the past, for example, ISPs were more likely to block a high percentage of a sender’s e-mail if some of its recipients clicked their spam button. Now, if that same sender also takes proactive steps to show its e-mail is legitimate and engages the recipients, ISPs are more likely to deliver a higher […]
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How To Build Your Email List
Does size matter? In my industry email list size is everything. Men (usually guys, but some ladies partake too) will sit around the bar after a mastermind session and the conversation will invariable get to email list size. “My list is HUGE!” one will proudly proclaim. “Mine’s not the biggest, but it sure is responsive” […]