Tag: digital marketing
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Why Facebook Like Campaigns Still Matter For Growing Your Business
Over the past few months, I’ve seen a lot of business owners complaining about Facebook as a marketing platform… In particular, I’ve heard a number of business owners wanting to engage more of their fans on Facebook, but struggling to do so as a result of the constantly changing Facebook EdgeRank. Incidentally, if you’ve never […]
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Why Your Emails Aren’t Making You As Much Money As They Did (and what to do about it)
Let’s face it, email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example.\ And so is the backlash those fancy emails caused – when consumer trends showed that simpler, more straightforward emails garnered better response Google, who is one of […]
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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3 Simple Tricks To Email Marketing Nirvana
While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily. Email subscriptions to websites for updates and information is […]
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Twelve Free Tools to Help Your Business Succeed
Free Marketing Tools MailChimp MailChimp is one of the leading email marketing service providers with many tools to help small businesses. Manage your contacts, send targeted emails to a segment of your audience, and use its analytics tools to improve the effectiveness of your email campaigns. It also helps you set up autoresponders and customise email […]
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41 Important Things To Know About Paid And Organic Search
Over the weekend it persisted with rain here, in (normally sunny) Sydney, so I did what any normal man would do and watched the F1 (C’mon Hamilton!) and got my geek on online. I saw a ton of seriously cool stuff, and using my trusty clipper, I made a list of the key insights and […]
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]
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What Your Single Friends Can Teach You About Lead Generation
Do you have single friends? According to bunch of studies done by big online dating sites, apparently 25% to 50% of relationships are now started online. The other 50 to 75%? They’re probably NOT using those sites. Ok, even though I might be poking fun, you and I know that now pretty much everyone these […]
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A Simple Way To Do SEO Better
Just reading that headline above “do SEO”… Has SEO become a verb now? “I’ll SEO it”… I guess it has, which is kinda weird… Anyway, on with today’s article! Today I want to show you a very simple way to get a better search engine ranking, thanks to business directories. When most people think of web […]