Tag: digital marketing agency
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How To Outsource Your Digital Marketing & Save Your Self ÂŁ10,000’s
If your digital marketing manager; âś” Treats your business as if it’s their own âś” Is committed to being accountable for their efforts âś” Constantly trains to make sure they’re up to date with new compliance laws âś” Is at the cutting edge of online profit making technology âś” Has demonstrated they can grow your […]
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Why Your Emails Aren’t Making You As Much Money As They Did (and what to do about it)
Let’s face it, email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example.\ And so is the backlash those fancy emails caused – when consumer trends showed that simpler, more straightforward emails garnered better response Google, who is one of […]
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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How To Hire Superstar Marketers & Avoid The Muppets
When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue […]
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Twelve Free Tools to Help Your Business Succeed
Free Marketing Tools MailChimp MailChimp is one of the leading email marketing service providers with many tools to help small businesses. Manage your contacts, send targeted emails to a segment of your audience, and use its analytics tools to improve the effectiveness of your email campaigns. It also helps you set up autoresponders and customise email […]
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41 Important Things To Know About Paid And Organic Search
Over the weekend it persisted with rain here, in (normally sunny) Sydney, so I did what any normal man would do and watched the F1 (C’mon Hamilton!) and got my geek on online. I saw a ton of seriously cool stuff, and using my trusty clipper, I made a list of the key insights and […]
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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How To Get Your Customers Motivated To Buy From You
The Common Enemy One of the fastest ways to bond a group is to rally around a common enemy. Apple did this by attacking Microsoft with their ‘I’m a Mac’ ads. Think about the times you’ve heard co-workers bonding. Are they excited about the new direction your company is heading? Do they speak with passion […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]
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What Your Single Friends Can Teach You About Lead Generation
Do you have single friends? According to bunch of studies done by big online dating sites, apparently 25% to 50% of relationships are now started online. The other 50 to 75%? They’re probably NOT using those sites. Ok, even though I might be poking fun, you and I know that now pretty much everyone these […]