Tag: david ogilvy
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Digital Marketing Insider Podcast 043 – How David Ogilvy Wrote World Class Copy
[powerpress] I study the greats. People who’ve pioneered marketing and selling are an endless source of inspiration to me and I aim to be one of the luminaries of online marketing as a result of my idolisation of these great men… Take for instance, David Ogilvy. He was one of the original, and greatest, “ad men.” […]
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How To Sell More Things To Your Email List (And Make Sure They Don’t Hate You For Doing It)
In my last post I showed you how to build your email list In this post I want to show you How to sell more stuff to your subscribers without pissing them off. First up, something that you may not have thought about. David Ogilvy said you cannot bore people into buying your stuff, and […]
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Digital Marketing Insider Podcast 031 – Why You’re Not Making Sales Online
[powerpress] I was reminded again yesterday of the late great David Ogilvy and what he had to say about the limitations of marketing. One of our clients took us on to do PPC for him in the male supplements niche. This is a killer niche as men spend big to look good and remain youthful, […]