Tag: customers
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]
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10 Local Online Marketing Tips For Small Businesses
Marketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult. However, in the “new” age of the internet – small budgets can still be effective, efficient, and profitable. Small businesses should never count internet marketing out, even if their product isn’t sold online. The […]
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Digital Marketing Insider Podcast 044 – How Dumb Are Your Customers
[powerpress] The headline I just used to ensnare your attention (thank you for it, by the way, and please bear with me) is just one trademark example of a whole school of sleazy marketing that we abhor. That it’s sleazy isn’t news. What you may not know is just how lethally dangerous this type of […]
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How Good Do You Need To Be To Make Money Online Now?
I’m a BIG believer in the lean start up style of building online businesses. Good enough is good enough has been my mantra for many many years and it’s worked very very well. There was a time when you didn’t have to be great, when you could simply throw up a crappy squeeze page and […]
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If Your Idea Of Marketing Is ……..
I’m sunburnt (my fault). I went to a kids’ party on Saturday and again on Sunday. In between being tortured trying to explain to people what I do: “I buy, build and create online businesses. I also have people who pay me to make them more money online from their online marketing.” Them, “is that […]
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How To Build Your Email List
Does size matter? In my industry email list size is everything. Men (usually guys, but some ladies partake too) will sit around the bar after a mastermind session and the conversation will invariable get to email list size. “My list is HUGE!” one will proudly proclaim. “Mine’s not the biggest, but it sure is responsive” […]
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5 Ways To Boost Profits Online
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods, means, and media. Look, the Pigeon Express isn’t what it used to be, and I don’t know about you, but the […]