Tag: customer
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This Persuasion Strategy Doesn’t Work Anymore (and what to do about it)
Do you offer a “30-day money-back” or “100% satisfaction” guarantee? As great as those sound, they’re just not as effective as they used to be. People don’t notice standard guarantees anymore. They’ve got guarantee blindness. One of the most important things a good copywriter does is make your prospects believe—beyond a doubt—that they’re going to […]
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Digital Marketing Insider Podcast 028 – You Are Not Your Customer
[powerpress] Way too often when I am consulting with business owners I hear statements such as: ? I don’t click on ads, I bet no one does ? I wouldn’t do that; therefore, I’m not going to market that way ? Why would someone search for our products that way? ? Of course our site […]
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How To Spice Up Your Marriage The Digital Marketing Way
No this post will not be about buying sexy time lingerie, joining a swingers club or buying some whips and chains a la 50 Shades of Grey! Having said that, you know how most marriages go though… First you’re dating, and everything you do is centred on that special new person… You woo them, give […]
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How To Charge 500% More Than Your Competitors For The Same Thing & Have Customers Eagerly Pay
My wife wants a new car; she insists we “need” one. I insist otherwise, but she’s VERY persistent (marketing lesson No 1) and so I spent the weekend looking at cars. She wants a Porsche Cayenne (ugliest car on the planet), so I started doing some research. Did you know that Volkswagen owns Porsche? You […]
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How We Grow Our Clients Businesses Online
When we take on a new client, one of the very first things we look at is how to grow their business. We look at all aspects of their online marketing strategy but we always come back to the 3 ways to increase revenue. What are the 3 most effective methods to increase revenue in […]
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How Life Time Value Helped Costa Coffee to $1 Billion In Sales
Do you drink much coffee? I do. I buy on average 2 lattes a day from my local guy. At $4 a pop that’s $8 a day, BUT I usually get my gorgeous wife Tash a coffee too, so that’s $16…Â A day! Add to that the occasional croissant and grilled sandwich and I’m probably […]