Tag: copywriting
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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Digital Marketing Insider Podcast 043 – How David Ogilvy Wrote World Class Copy
[powerpress] I study the greats. People who’ve pioneered marketing and selling are an endless source of inspiration to me and I aim to be one of the luminaries of online marketing as a result of my idolisation of these great men… Take for instance, David Ogilvy. He was one of the original, and greatest, “ad men.” […]
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How To Make Your Emails Sell More Stuff (Lessons from Hollywood)
Been to the movies lately? I have. Last week I took my daughter Isabella to see Despicable Me 2 in 3D (great movie!) I don’t know about you, but one of my favourite things about the movies is the previews (or “trailers” as they are technically called). And I’m not the only one who likes […]