Tag: competitors
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41 Important Things To Know About Paid And Organic Search
Over the weekend it persisted with rain here, in (normally sunny) Sydney, so I did what any normal man would do and watched the F1 (C’mon Hamilton!) and got my geek on online. I saw a ton of seriously cool stuff, and using my trusty clipper, I made a list of the key insights and […]
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Hint: Your Competitors Have No Idea What They’re Doing Either!
Conversation on Friday with a new client who asked me to copy their competitors new wizz bang website. Him “I want you to model what they do Neil and make ours do the same” Me “Why, do you have access to the analytics and conversion results?” Him “?…” I hear this all the time. “Our […]
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What Exactly Is A Google Penalty? (and how to tell if you have one)
One of our new SEO clients asked me today if they had a Google penalty. Then he asked me, “Neil, what exactly is a Google penalty?” It’s a great question, as Google has made a very weird system where they penalise websites but offer no way of knowing what to do to fix them. All […]