Tag: clients
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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DMI 073 – When $36k Just Isn’t Enough
Neil shares how he managed to talk himself out of a client worth $36k a year while Nicola reports further on her “Outbound Marketing Strategy” and how that’s going. [powerpress] Enjoyed the podcast? Please take a moment to visit iTunes or Stitcher and leave us some feedback on our Digital Marketing Insider Podcast – we’d […]
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DMI 072 – Predictable Revenue, SPINselling & Honing Processes
In her quest to further hone ROARlocal’s processes, Nicola Cairncross has been delving into Sales books, including the most excellent Predictable Revenue and SPINselling and updates us on changes to the UK website. While Neil Asher (who’s already read them obviously *grin*), shares how he’s used the theory to build the Australian side of the business and […]
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DMI 069 – Disappointment, Best Sellers & Client Nurturing
Neil and Nicola discuss Nicola’s new book – The Business Success Factory – out now on Amazon and how to market it; dealing with disappointment and reframing; and how important it is to nurture high ticket clients. [powerpress] iTunes | Stitcher Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]
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How Good Do You Need To Be To Make Money Online Now?
I’m a BIG believer in the lean start up style of building online businesses. Good enough is good enough has been my mantra for many many years and it’s worked very very well. There was a time when you didn’t have to be great, when you could simply throw up a crappy squeeze page and […]
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If Your Idea Of Marketing Is ……..
I’m sunburnt (my fault). I went to a kids’ party on Saturday and again on Sunday. In between being tortured trying to explain to people what I do: “I buy, build and create online businesses. I also have people who pay me to make them more money online from their online marketing.” Them, “is that […]
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How To Sell More Things To Your Email List (And Make Sure They Don’t Hate You For Doing It)
In my last post I showed you how to build your email list In this post I want to show you How to sell more stuff to your subscribers without pissing them off. First up, something that you may not have thought about. David Ogilvy said you cannot bore people into buying your stuff, and […]
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How To Build Your Email List
Does size matter? In my industry email list size is everything. Men (usually guys, but some ladies partake too) will sit around the bar after a mastermind session and the conversation will invariable get to email list size. “My list is HUGE!” one will proudly proclaim. “Mine’s not the biggest, but it sure is responsive” […]
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5 Ways To Boost Profits Online
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods, means, and media. Look, the Pigeon Express isn’t what it used to be, and I don’t know about you, but the […]