Tag: buyers
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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Digital Marketing Insider Podcast 056 – No Money Honey
[powerpress] Don’t try to sell what your market doesn’t want to buy The most common — and painful — mistake I see entrepreneurs (myself included) make, is to develop a product that no one has any interest in buying. This is why so many inventors spend decade after decade without any commercial success. They’re passionate, […]
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How To Sell A Service Online
Over the weekend I re-read Harry Beckwith’s Selling the Invisible. What a great book! As someone who sells an outsourced marketing department service, with many our clients selling services online, I like to revisit great books and think about how to apply the ideas to our clients’ businesses. The book was written in the 90’s […]