Tag: advertising
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Digital Marketing Insider Podcast 048 – 5 Types Of Prospect – Part 3
[powerpress] Ok if you remember a few posts ago,  I told you the five main stages of awareness a prospect goes through in relation to your product or service. I also told you that whenever we’re called in to help a client who’s not doing as well online as they’d like to, it’s because they’re marketing […]
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Digital Marketing Insider Podcast 029 – How to Measure the Effectiveness of Your Advertising
[powerpress] How can a business owner tell, quickly what the public’s reaction is to his advertising? By the number of responses it produces! Responses can take many forms: sales through retail or online stores; orders sent in by mail or online; requests for samples, or further information, leads for sales people to follow up. Direct […]
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What Are The Most Expensive Google Keywords
Ever wonder what the most expensive Google PPC keywords are? The team at Wordstream analyzed over 10,000 of the most expensive keywords, categorized them in 20 categories and created a nice little infographic.  Take a look at the chart below, and if your business isn’t in any of these competitive categories, enjoy! So if […]