ROARlocal Ecommerce Agency

Sue Gilbert Profit Plan




As I mentioned on the call I recomend a budget of £300 per month initially, then lets get some money in the door for you and we can always grow from there.

Ready to get started Sue?


OK you can either e-mail me on or call me on 07446 186 220

I look forward to working with you on this VERY exciting project!


Some of our happy and wealthier customers.

Introducing Geo Targeting, Delivers More Fruitful Relationships

The Client

We were approached by an up-and-coming introductions agency who had already built a solid reputation in their local area and were known for giving professional guidance to busy singles, looking for romance in their lives.

The Challenge

The agency asked if we could take a look at their digital marketing. They had been making a significant monthly spend on Google PPC campaigns but simply weren’t seeing value for money and their return on investment was highly unimpressive.

When we studied the figures, it quickly became apparent that they were spending around £200 to acquire every new customer.

Our challenge was to lower the spend on digital advertising, whilst increasing the conversion rates in customers who did click.

To do this we’d needed to make the ads more enticing and relevant to users, whilst also ensuring that only high quality leads, with strong conversion potential, would be clicking.


Firstly, we devised a Google PPC campaign which would speak directly to potential new customers and engage them in a more fulfilling way.

Digital advertising in the introduction industry can be very time sensitive, meaning that the kind of customers looking for love in the morning, may not be the same as the ones looking for romance in the afternoon.

We quickly devised a campaign which would divide the agency’s Google Ads into four time slots across the day:

  • Morning
  • Noon
  • Afternoon
  • Evening

 In the afternoons we tailored adds around romance and evening plans:

No dinner date again tonight?

You know you deserve better 

We’ll help you find true love

In the evenings we focussed on intimacy:

Are you sleeping alone again?

It’s time you had someone

to cuddle up to at night

We knew these ads would give a boost in click through rate but we needed to ensure we only had high value clicks.

The agency was localised to the North East and as dating is clearly a localised activity too, they weren’t going to be getting much value from people clicking on the ad who lived in different parts of the country.

We geo targeted the ads, meaning that only people who lived within a certain distance of the agency, and were searching specifically for dating and introductions, would be presented with the ads.


The results were outstanding.

We brought the cost of acquiring a new customer down to just £30, meaning that we’d slashed £170 off the previous price. That’s a massive 65% reduction in cost.

We also tripled the volume of targeted leads going into the business and we have now gone on to roll out similar campaigns for Facebook, LinkedIn and Bing.

Our client was understandably thrilled with the results.


If you think we could help you to achieve similar results, (and we know we could), don’t hesitate to call us for a chat today. Our team of highly experienced digital superstars are ready to get to work on developing strategies tailored to your business.

OK you can either e-mail me on or call me on 07446 186 220

100 New Customers Per Week
We did an initial consult with the ROARlocal team and to be honest I was sceptical, but during the consult they asked us to try two ideas that cost us nothing to implement and just those two ideas added 100 new customers per week!  We’re now using them for all our marketing. Michael Oldroyd Kidz5ADay Australia

Massive Impact On Our Profits!
The ROARlocal team have been nothing short of brilliant! they re did my website and they’ve turned it into a selling machine, we’ve seen a massive increase in our profits. Andrew Butcher, Cleveland ProWash

£27,000 extra profit
“…in this financial climate we rely on the ROARlocal team to constantly improve our online business. So far this year they’ve added £27,000 to the profits of our business” Elaine Arnold,

Saved us £17,000 in advertising
“We were doing some online marketing using Google they spent 90 minutes looking at our campaign, made some changes and saved us £17,000… that’s £17,000 straight to our profits” Warren David, The Boatman Pub

Added £85,000 To Our Business
“We saw a 27% increase in sales that meant we had to employ a new member of staff to deal with it added £85,000 to our business bottom line, we’re very happy.” John Wilkinson, Prontaprint Brighton

Page One Of Google In Just 8 Days!
“I’m a plumber and the market is very competitive, roar local looked after my sep for me for my business, I went from nowhere to No 1 in just 8 days! I’ve now had them build my website, do my google adwords advertising and they even look after my social media! It’s added thousands to my business. Keith Asher,

£1500 From Every Sales Email That Goes Out
“One strategy they implemented captured over 8,000 email addresses. They then created the e-mail strategy which achieved an average of 21.2% open rate, a 19.7% click-through rate and a 10.7% buy rate from those click-throughs. At an average order rate of £40 i’m seeing almost £1,500 in sales every time i send a sales newsletter out (not every newsletter is a sales one…another tip they shared). Most importantly my overall ‘repeat biz’ customers is amazingly high. Ian White

Business Grown By 500%

‘…the best investment in my business I have ever made. I don’t think it is a coincidence that every level of my business has sky-rocketed….grown by around 500%. I thought I was doing ‘ok’, but am now am very excited at what is actually happening and the incredible potential for the future. Nicola has opened my eyes and made me think far more broadly about the potential of marketing locally and globally’

Sarah Leather,


One Idea = Extra £12.5k Per Month Recurring!

Just ONE idea you gave me last week has led me to set up a new business with a friend (outside what I do in the daytime) which is already generating over £12,500 per month recurring income! To say I’m getting value from working with you would be a shocking understatement…”

JS, London (contact details available on request)


Extra £18k Profit In Just 6 Weeks

“I count myself as a serious experienced businesswoman and entrepreneur… I would estimate that, from working with Nicola, I’ve increased my asset base by well over half a million pounds and just ONE idea from Nicola one day created an extra £18,000 extra PROFIT for my partner’s business in just SIX weeks!“

Debbie Bissett


Quadrupled My Business Within 1 Year

One year ago I had just opened a small training venue in central London, ran two other small holistic businesses and was struggling to find clients. Now, thanks to Nicola, I am swamped with room bookings and my two other businesses are flourishing like never before. I have also learnt huge amounts from her in terms of internet marketing and property investment.

My income is far greater than ever before in my life….my income has quadrupled………..I work less, I think more and I have more free time than ever…… AND I am now living in my dream flat in central London!” What an amazing woman! Read Debbie’s full story here >>>

Debbie Winterbourne


Page One Of Google For Key Phrase In 1 Month

“Hi Nicola, I just want to thank you for all your hard work, it is appreciated. This is a great leap for the Chamber in the right direction and you have been strategic in making this happen. Thank you.

Tina Tilley, CEO Worthing and Adur Chamber of Commerce”


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