Over the weekend it was black Friday and yesterday it was Cyber Monday
Both are marketer made up holidays to sell you stuff
Amazon will do Billions in sales
Most people I know on Amazon will discount their stuff and like good sheeple lose money that they could have made by selling at full price
Wanna know something important?
Great brands never go on sale
Never ever ever will you see them on sale
Because it ruins brands and loses profits
Here’s the reality
1. Some people only buy when there is a sale. (these are always the worst customers to have)
2. Other people value your product and will pay full price, putting it on sale kills profits you could have made
3. Cyber Monday sales are followed by very slow Tuesdays, weak Wednesdays and crappy Thursdays. The sales bump is an illusion
4. Why would someone pay full price if you always discount? Discounting is a race to the bottom that you’ll lose playing against the Chinese.
My advice for what it’s worth is to copy great brands
There’s a reason they’re so successful
It ain’t because they discount
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