How to write better emails
Been to the movies lately?
I have. Last week I took my daughter Isabella to see Despicable Me 2 in 3D (great movie!)
I don’t know about you, but one of my favourite things about the movies is the previews (or “trailers” as they are technically called).
And I’m not the only one who likes movie trailers either. Did you know of some 10-billion videos watched online annually, movie trailers rank #3, after news and user-created video?
Part of what makes GOOD trailers so entertaining is they give you just enough to make you want more. In fact, a good trailer is even able to sell a bad movie…
But a BAD movie trailer, on the other hand, shows too much.
If a trailer reveals all the plot twists… all the best gags… all the crazy action scenes… why would you pay money when you already saw the best parts?
All of this got me thinking today about copywriting for emails and auto-responders.
Your emails and autoresponders should be written like great movie trailers.
Great movie trailers tantalise and tease…
They show just enough to leave the viewer with a burning desire for more…
They focus on one benefit of the film… action, romance, comedy… to reach out to specific prospects.
Most of all, they get people to the theatre, ready to plunk down money to see the whole picture.
And you know what?
Once you get your prospect to the point of sale and ready to spend money, then you’ll know your email has done its job.
Neil
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