You probably don’t even know it.

No one is ever going to call and tell you.

But every day some of your customers have a problem ordering from you and instead of persisting they simply give up.

You lose their money and your business suffers.

Checkout Abandonment

I am constantly amazed how few of our clients recognise that their ordering process needs work an those that have a good process still lose sales thanks to quirks of the software they use.

On average 2% of your potential sales will abandon due to a problem with your cart or the checkout process.

But it gets worse because 2% does not reflect the profit you’re losing, depending on your business that could be 5 – 10%… think about that!

So how to fix it?

Well the easiest fix is to have a screen where your customers are taken if they abandon the checkout process, here’s one of mine.

Simple huh?

That one page makes me £13,500 a year in that particular business.

Want to make a further 6 – 9% sales?

Then set up a phone number where people can call and order by phone, BUT don’t just stop there, check your adwords account and see what times of day you make sales, my bet is you make LOTS of sales outside office hours.

So it makes sense to offer a phone ordering service to your customers that works outside office hours right?

Of course it does!

So do it.

I use message direct to take orders for most of my online businesses, give them a call and ask to speak to Sophie, let her know I sent you and you want the same deal I get (I negotiated VERY hard to get a great deal).

Easy to apply and evidence based results, just how I like them 

So go apply this to your business!

Want us to look after your business’s online marketing strategy and implementation for you?

Then check out our outsourced marketing department here

Neil