“How To Bring A New Product To Market”

In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they were at, here I outlined those 5 stages of awareness for you:

How to sell your products online part 1

Next I showed you how to market to your prospects online based on the stage of awareness they are at here’s phase 1- Your prospect knows about their problem and knows that your product can solve their problem.

How to sell your products online part 2

Then we moved on to stage 2:

Your prospect knows about their problem but does not know that your product can solve their problem.

How to sell your products online part 3

Now we come to phase 3:

The prospect either knows, or recognises immediately, that he wants what the product does; but he doesn’t yet know’ that there is a product, your product, that will do it for him.

Another way to state this is

“How To Bring A New Product or Service To Market”

This represents 2 great marketing problems to be solved:

1. To isolate the need in the marketplace for a new product or service

2. To put the (often) unconscious and un-communicated problem into a advert that represents what your prospect is thinking about in such a way that when they see it they get a EUREEKA! moment when they realize you have the scratch for their itch.

There are three steps in this process.

1. Name the need and/or its solution in your banner ad.

2. Then take your prospect to your website so you can prove that that solution can be accomplished.

3. And show that the mechanism of that accomplishment is contained in your product.

This is a MUCH different marketing problem than has previously been discussed, here the purpose of the banner ad is to outline the problem to attract the click, then the landing and website is tasked with proving the product can deliver.

So these banner ads must get inside the prospects head and enter the conversation the prospect is having.

Here’s the four best strategies to test as demonstrated by our work for the Pimsleur Approach:

1. Simple and direct

“discover a trick to learn a language in 10 days”

2. New proof introduction

“when the FBI wants to learn French here’s what they do”

3.  Mystery

“Only brainwashing is faster”

 4 Wonderment

“The uncensored true story”

As you can see these ads are designed much differently and in part 5 I’ll go into how to sell your products to the more challenging market, when your prospect has a need of your product, you may think that a need is easy to sell but it’s much easier to sell wants than needs as you’ll see.

Want us to look after your online marketing for you?

Then why not check out our new “Outsourced Digital Marketing Department” service here

Neil