You’re not imagining things!

How Confused.com adverts use subliminal sex to sell throughout them in a very smart and subtle way.

First up watch the advert:

Now watch it again BUT turn the sound down.

Notice how you feel inside?

Kinda sexy don’t you think?

Here’s how they do it.

how confused.com uses subliminal sex to sell

In Psychology and marketing we know that our eye’s follow where the person in the ads eye’s look, that’s why it’s smart to get the person in your facebook ads to look at your text for instance or why your landing page should have someone on it looking at the action you want your prospect to take.

Here the confused.com advert tells you exactly where to look…. BOOBS!

Setting the scene for the rest of the advert.

interestingly confused.com has stated that the gay market represents a market that they activly pursue and we see good looking guys throughout in stereotypical poses too.

Notice the car mirrors covering the “goods”.

Next up more BOOBS!

What’s another name for boobs?

Melons of course, and so confused.com very smartly tells you to focus on the melons in this scene, this is a recurring theme throughout their ads, use another word for something sexual.

Bear in mind that this advert gets to run anytime of day and you’ll see the genius of it.

Boobs sell.

So we have 3 guys ogling 3 scantilly clad girls gyrating around wriggling their butts and bouncing their boobs (confused.com loves bouncing boobs in their adverts).

Check out this next scene:

Hmmm lap dancers…

Notice as well that the fruit stall the guys are on seems to have LOTS of bananas on it… bananas and melons..

Onwards

Our next happy scene is one of my favs, here confused.com uses slight of hand and eye tracking to insinuate sexy time.

Notice the positioning of the hand by the girl on the left and the way the guy is looking (and smiling) at his crotch, what do you think is happening here?

It’s all done in the best possible taste of course 

Now go back and watch the ad again and see if you can spot more, if you do write them in the comments below 

If you enjoyed this let me know and I’ll do their new commercial… LOTS of subliminal sex in that one!

The truth is that it’s very smart what they’ve done, we use and imply sex all the time in life and marketing and so it makes sense for confused.com adverts to be sexual in nature, of course they could never be blatant but then again I’ve always found a flirtatious tease is just as much fun as the actual thing

Neil