ROARlocal Ecommerce Agency

We're A Ecommerce Agency With A Difference! We Use Scientific Advertising Methods To Make You More Money Online

We use scientific advertising methods to bring more visitors to your website, we optimise your website so more visitors become profit making customers for you.
  • Home
  • About
    • Who We Are
    • Our Values
    • Why Use Us?
    • Meet The Team
    • Meet Our CEO Neil Asher
    • Digital Marketing Insider
  • Services
    • 7 Ways We Can Help You Maximise Your Online Profits
    • Let Us Make You Money
    • Website and SEO Packages – Get Found Online
    • Social Media Marketing
    • Be On Page One Of Google
    • Make Money From Google Adwords
    • How To Get 300% More Sales
    • How We’ve Helped Other People
    • The Top 7 Reasons Your Competitors Are Kicking Your Ass Online
  • Ecommerce Consultants
    • Free Product Assesment
    • Find An Ecom Econsultant
  • Portfolio
  • Client Case Studies
    • Testimonial Disclaimer
  • Blog
  • Contact Us

Digital Marketing Insider Podcast 042 – How Confused.com Use Subliminal Sex To Sell

By Neil Asher

http://traffic.libsyn.com/roarlocal/DMI-042.mp3

Podcast: Play in new window | Download | Embed

how confused.com uses subliminal sex to sell

how confused.com uses subliminal sex to sell

You’re not imagining things!

How Confused.com adverts use subliminal sex to sell throughout them in a very smart and subtle way.

First up watch the advert:

 

Now watch it again BUT turn the sound down.

Notice how you feel inside?

Kinda sexy don’t you think?

Here’s how they do it…

http://traffic.libsyn.com/roarlocal/DMI-042.mp3

Podcast: Play in new window | Download | Embed

If you prefer to read than listen, check out the original post by scrolling further down the page.

Subscribe to our Digital Marketing Insider Podcast and leave feedback in iTunes or via your favourite feed reader using http://roarlocal.com/feed/podcast/.

You can also connect with us on

icon-twitterhttp://twitter.com/ROARlocal

 

icon-facebook

http://facebook.com/RoarDigitalAgency

 

icon-linkedinhttp://www.linkedin.com/company/2595074

 

icon-googlehttps://plus.google.com/u/0/114480426772748278876/posts

 

photo credit: Confused.com

How Confused.com Adverts Use Subliminal Sex To Sell

Added by Neil Asher (Edit)

You’re not imagining things!

How Confused.com adverts use subliminal sex to sell throughout them in a very smart and subtle way.

First up watch the advert:

 

Now watch it again BUT turn the sound down.

Notice how you feel inside?

Kinda sexy don’t you think?

Here’s how they do it.

how confused.com uses subliminal sex to sell

how confused.com uses subliminal sex to sell

 

In Psychology and marketing we know that our eye’s follow where the person in the ads eye’s look, that’s why it’s smart to get the person in your facebook ads to look at your text for instance or why your landing page should have someone on it looking at the action you want your prospect to take.

Here the confused.com advert tells you exactly where to look…. BOOBS!

Setting the scene for the rest of the advert.

interestingly confused.com has stated that the gay market represents a market that they activly pursue and we see good looking guys throughout in stereotypical poses too.

Notice the car mirrors covering the “goods”.

Next up more BOOBS!

What’s another name for boobs?

Melons of course, and so confused.com very smartly tells you to focus on the melons in this scene, this is a recurring theme throughout their ads, use another word for something sexual.

confused.com using sex to sell

 

Bear in mind that this advert gets to run anytime of day and you’ll see the genius of it.

Boobs sell.

So we have 3 guys ogling 3 scantilly clad girls gyrating around wriggling their butts and bouncing their boobs (confused.com loves bouncing boobs in their adverts).

Check out this next scene:

how confused.com uses subliminal sex to sell

 

Hmmm lap dancers…

Notice as well that the fruit stall the guys are on seems to have LOTS of bananas on it… bananas and melons..

Onwards

Our next happy scene is one of my favs, here confused.com uses slight of hand and eye tracking to insinuate sexy time.

Notice the positioning of the hand by the girl on the left and the way the guy is looking (and smiling) at his crotch, what do you think is happening here?

how confused.com uses subliminal sex to sellIt’s all done in the best possible taste of course ;-)

Now go back and watch the ad again and see if you can spot more, if you do write them in the comments below :-)

If you enjoyed this let me know and I’ll do their new commercial… LOTS of subliminal sex in that one!

The truth is that it’s very smart what they’ve done, we use and imply sex all the time in life and marketing and so it makes sense for confused.com adverts to be sexual in nature, of course they could never be blatant but then again I’ve always found a flirtatious tease is just as much fun as the actual thing

Neil

Our Most Popular Money Making Blog Posts

  1. Secrets of a drunk youtube millionaire at a strip club in Vegas
  2. 9 Steps To Find ONE Profitable Product and Sell It On Amazon In The Aussie Market
  3. 50 Tools and Apps for The Aussie Amazon Entrepreneur
  4. How LTV Makes Costs Coffee $1 Billion in Sales
  5. How To Turn Doggy Waste Bags Into Serious Cash With Amazon AUS
  6. SEO Fast Page 1 Ranking Case Study

Join 8544 Other Online Entrepreneurs As They Learn How To make Money On The Internet

Learn How To Make Money Online YES! Let Me See How You Do It NEIL!

Click The Video To Find Out How We Help Businesses Increase Their Profits

About| Contact | Terms Of Use | Privacy Policy | Testimonial Disclaimer | Google +
Website + Digital Marketing + Optimisation = ROARlocal
Copyright © 2019 Roar Local Pty Ltd