[powerpress]

We test a lot of stuff here at ROARlocal.

We’ve gotten some astonishing data that would make you a ton of cash

Because it’s nearly Christmas I’ve decided to share with you the Factors That Influence Purchases the Most (in order of % respondents).

[powerpress]

If you prefer to read than listen, check out the original post by scrolling further down this page.

Subscribe to our Digital Marketing Insider Podcast and leave feedback in iTunes or via your favourite feed reader using http://roarlocal.com.au/feed/podcast/.

You can also connect with us on

photo credit: arquera

The 5 Things You Must Do Online Now

We test a lot of stuff here at ROARlocal.

We’ve gotten some astonishing data that would make you a ton of cash

Because it’s nearly Christmas I’ve decided to share with you the Factors That Influence Purchases the Most.

Here’s the factors that influence purchases the most, (in order of % respondents):

What do all these factors have in common?

They all make great promotions. Purchase decisions are influenced more by promotions than by anything else by far.

If you need more convincing, take a look at some of the other numbers we’ve run:

Take Action

Prepare your promotional strategy today.

Offer free post and packing, even if only for a limited time, on certain items and/or minimum purchases
Plan some last minute sales on products you need to move or on loss leaders
Offer coupons. If the discount you can offer is a small percentage of the regular price, use a pound amount instead of the percentage off.
Offer complementary products as a give-away or drastic price reduction
Offer payment options for big ticket items

If you already offer any or all of these, make sure your customers know it.

The numbers make it clear: promotions capture your customers’ attention. So promote.

Want to get us to look after your promotions?

Neil