[powerpress]
How can a business owner tell, quickly what the public’s reaction is to his advertising?
By the number of responses it produces!
Responses can take many forms: sales through retail or online stores; orders sent in by mail or online; requests for samples, or further information, leads for sales people to follow up.
Direct Response Online Advertising gives an account of itself!
[powerpress]
If you prefer to read than listen, check out the original post featured on our UK site – How to Measure the Effectiveness of Your Advertising
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photo credit: ssoosay