ROARlocal Ecommerce Agency

Digital Marketing Insider Podcast 029 – How to Measure the Effectiveness of Your Advertising


How effective is your advertising?

How can a business owner tell, quickly what the public’s reaction is to his advertising?

By the number of responses it produces!

Responses can take many forms: sales through retail or online stores; orders sent in by mail or online; requests for samples, or further information, leads for sales people to follow up.

Direct Response Online Advertising gives an ac­count of itself!


If you prefer to read than listen, check out the original post  featured on our UK site – How to Measure the Effectiveness of Your Advertising

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photo credit: ssoosay


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