[powerpress]
Way too often when I am consulting with business owners I hear statements such as:
? I don’t click on ads, I bet no one does
? I wouldn’t do that; therefore, I’m not going to market that way
? Why would someone search for our products that way?
? Of course our site is easy to navigate, we have conversions
? What do you mean we are a bad judge of our website?
These statements tell someone that you are not looking at things from the customer point of view; but your own.
[powerpress]
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photo credit: CarbonNYC
You Are Not Your Customer
Way too often when I am consulting with business owners I hear statements such as:
- I don’t click on ads, I bet no one does
- I wouldn’t do that; therefore, I’m not going to market that way
- Why would someone search for our products that way?
- Of course our site is easy to navigate, we have conversions
- What do you mean we are a bad judge of our website?
These statements tell someone that you are not looking at things from the customer point of view; but your own.
In every business building seminar, I end up going on a rant about about how most people are bad judges of their website. Once you know something so well, you do not think about how to use the product; you just do it by instinct.
- Have you ever driven to work and could not remember actually driving?
- That does not happen when you take an unfamiliar route
- When the familiar is routine, we cease to notice the small details
The same can be said for your website. You know that your phone number is in the upper right hand corner inside your navigational banner. Ask someone to find that same phone number, and there are times a searcher stares at the page and says they can’t find it.
You know that to access your shopping cart, there’s a small icon at the top of a page. I’ve been on sites where I added something to the cart, and then couldn’t figure out where my cart was.
- This happens because often designers create a website for themselves.
- Or they create it for the marketing team.
- They are not always creating websites for the consumers.
While these are basic principles, we all forget them sometimes. A good designer never forgets this principle.
Try this.
Give your website to 10 people who are not employees of yours or close to you, it could be your partners friends, or your parents friends etc
Have them go through the site and give you some feedback.
You will be AMAZED at how difficult you have made it for people to buy from you…. I am constantly in awe of good businesses that screw up the most basic of things like shopping cart forms.
For us it’s great as we get to make our clients easy money quickly 
Seriously give it a try, you’ll be glad you did!
Want to learn more about making OODLES of money online using my ninja traffic techniques?
Neil