ROARlocal Ecommerce Agency

Digital Marketing Insider Podcast 025 – Two Ways To Start A Business


Would you prefer a lifestyle business?

When most people start a business, the overall plan goes something like this:

  1. Get funding (angels, VCs, absurd amounts of credit card debt, whatever it takes)
  2. Find product/market fit (make sure customers actually love what you have to offer)
  3. Sacrifice everything you have for growth to establish yourself as the market leader
  4. Sell your business to a major corporation or go for the IPO in order to cash in

And to pull this off, you need to work 100-hour weeks, sacrifice your health, say goodbye to friends and family, and pour every ounce of effort you have into making it happen.

But there’s another option: The Lifestyle Business.


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photo credit: Giorgio Montersino

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