Digital Marketing Insider Podcast 025 - Two Ways To Start A Business

When most people start a business, the overall plan goes something like this:

Get funding (angels, VCs, absurd amounts of credit card debt, whatever it takes)
Find product/market fit (make sure customers actually love what you have to offer)
Sacrifice everything you have for growth to establish yourself as the market leader
Sell your business to a major corporation or go for the IPO in order to cash in

And to pull this off, you need to work 100-hour weeks, sacrifice your health, say goodbye to friends and family, and pour every ounce of effort you have into making it happen.

But there’s another option: The Lifestyle Business.

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