[powerpress]
The social media management I see is utter crap. It reminds me of the image advertising I see loss making companies running all the time, so I’ve coined the phrase:
Direct Response Social Media Marketing
Would it be lame if I put a trademark by the side of that? probably. anyway As the name suggest Direct Response Social Media Marketing is designed to elicit a response… just like all good forms of marketing should.
[powerpress]
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photo credit: jelene
Direct Response Social Media Marketing
…and yet again some poor unsuspecting business owner gets sucked into social media marketing
We entrepreneurs are a great breed of people; we embrace the new, thrive on adversity and we’re always looking for something that will give us an edge in business.
So when social media hit the business airways it was only a matter of time before people sprang up offering social media management services.
Thousands of V.A’s who once charged £10 an hour suddenly found themselves being offered £50 an hour to mess about on facebook and twitter posting stuff and chatting to people… weird because often that’s all they did anyway.
and so millions of pounds was spent on social media management with the belief that if your customers are using facebook then you should be on facebook too.
Of course this is utter BS and as a result millions of pounds of valuable marketing money has been invested for sweet F.A return.
”But Neil! Our customers are on facebook and they are on twitter!”
I hear you cry (I often hear voices in my head)
Quite true…. they are… but then again your customers drive a car and no doubt if you had road sign on the M25 sooner or later they’d see it.
Would that mean the advertising had worked?
No.
That’s because the purpose of advertising is to create and keep a customer.
Nothing more nothing less.
The social media management I see is utter crap, it reminds me of the image advertising I see loss making companies running all the time, so I’ve coined the phrase:
Direct Response Social Media Marketing
Would it be lame if I put a trademark by the side of that? probably.
Anyway
As the name suggest Direct Response Social Media Marketing is designed to elicit a response… just like all good forms of marketing should.
Listen up, if your social media managers idea of looking after you is to post updates on twitter, post things on your facebook page and generally be “nice” online then you have a MAJOR problem… you’re wasting your money.
In my next article I’ll show you how to do it so if nothing else show this to your social media marketing management company and tell them you want Direct Response Social Media Marketing instead!
Want a BIG competitive advantage?
Then get us to look after your Direct Response Social Media Marketing.
Simply get in touch with us here and we’ll schedule a time to go through your goals and see if we can add some value to your business.
Neil