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As we all know, getting a highly targeted and specific list of email subscribers is a hugely important part of a marketing campaign.
The trouble is that customers are getting more wary of throwing their email addresses around as well as overworking their spam filters.
To get around this sticky issue, smart(er) marketers are creating ‘email squeeze pages’ that explain the privacy standards of their business, a list of benefits that subscribing will provide (usually free) and assurances that credit cards and banking details are not what they’re after.
If you prefer to read than listen, check out the original post Squeeze Page Shenanigans
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