Category: digital marketing agency melbourne
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Easy Win For e-commerce Websites
Let People Pay You God Damit! One of the first things I do when I take on a new client is clean up their checkout process. Not as sexy as driving lots of traffic, but a quick win and very effective. Most stock-standard checkouts will have an abandonment rate of 60 to 80%. If you […]
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How To Hire Superstar Marketers & Avoid The Muppets
When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue […]
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How To Cut Through The BS & Be An Authority Online
We live in the age of distrust. Our bullshit detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics. My mate (and copywriting legend) Mark Pocock says “be prepared to back up anything you say with more proof than Nixon’s prosecutor […]
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What Warren Buffett Can Teach You About Digital Marketing
One of the most important rules I’ve learnt from Warren Buffet in entering new online markets is to TEST before you INVEST.  In basic terms, don’t start investing tons of money and time into an online business until you have sufficient data on the market. Why’s that? For starters, good ideas don’t necessarily equate into […]
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Digital Marketing Insider
Issue 010 | June 2013 The latest issue of The Digital Marketing Insider Magazine from ROARlocal.com featuring an exclusive interview with John McKeown, mentor of The Rockstar Group and owner of an Independent Financial Advice business for 20 years.He has helped launch a number of start-up businesses, including an innovative retailing service for one of […]
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What The Highest Profit Making Websites Do Differently To You
Did you know that companies who own the highest profit making websites take on a structured approach towards conversion optimisation and are twice as likely to see a large increase in sales? Given this, you’d think that more companies would test and run experiments. Yet 71% of UK companies do less than five tests per […]