Category: Business | Podcast
-
DMI 073 – When $36k Just Isn’t Enough
Neil shares how he managed to talk himself out of a client worth $36k a year while Nicola reports further on her “Outbound Marketing Strategy” and how that’s going. [powerpress] Enjoyed the podcast? Please take a moment to visit iTunes or Stitcher and leave us some feedback on our Digital Marketing Insider Podcast – we’d […]
-
DMI 072 – Predictable Revenue, SPINselling & Honing Processes
In her quest to further hone ROARlocal’s processes, Nicola Cairncross has been delving into Sales books, including the most excellent Predictable Revenue and SPINselling and updates us on changes to the UK website. While Neil Asher (who’s already read them obviously *grin*), shares how he’s used the theory to build the Australian side of the business and […]
-
DMI 071 – KPI’s, Pivots And Sales People’s Quirks
Nicola Cairncross and Neil Asher discuss Nicola’s weekend revelation about how easy it is to miss vital information if you don’t study your own KPI’s regularly. They explore what the KPI’s told them and what pivot they introduced as a result, before Neil ties it all in nicely with how he uses KPI’s and systems […]
-
DMI 070 – What Is Internet Marketing?
Are you unsure what internet marketing is? Or have you attempted to explain to someone what internet marketing is and they just didn’t get it? If you’ve had trouble understanding it or explaining it, you’re not alone. On several blog posts and on many occasions I’ve compared a beautiful website that receives no visitors to […]
-
DMI 069 – Disappointment, Best Sellers & Client Nurturing
Neil and Nicola discuss Nicola’s new book – The Business Success Factory – out now on Amazon and how to market it; dealing with disappointment and reframing; and how important it is to nurture high ticket clients. [powerpress] iTunes | Stitcher Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback […]
-
DMI 068 – Top 3 PPC Mistakes And How To Avoid Them
Are you wasting money on your Google ads? Here’s some common errors we see when we take over PPC accounts from other companies. [powerpress]Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback on our Digital Marketing Insider Podcast – we’d love to hear what you think. Thank you! You can […]
-
DMI 067 – Do You Have A Google Penalty?
If you’ve spent any time in the world of SEO, you’ve probably heard about Penguin 2.0 Google penalty search engine algorithm change that was launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse. Whatever it is, you can be sure that it will have a dramatic […]
-
DMI 066 – Psychology Of Colour In Web Design
Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the Website design. Certain colours make us feel a certain way about something. As long as […]
-
DMI 065 – Loo Rolls, Emotional Sales And No Commuting, Ever!
Neil reflects on the emotionally driven temperament of sales people, while terrorising the Sydney neighbours from behind his standup desk by working on his balcony in his shorts. Nicola’s full of cold and just grateful for no commute! [powerpress]iTunes | StitcherPlease take a moment to visit iTunes and leave us some feedback on our Digital […]
-
DMI 064 – Top 100 Websites By Revenue
You can learn a lot from other businesses. I don’t consider myself a particularly creative guy, I am however brilliant at seeing what works in one industry and then APPLYING those ideas in my own and our clients businesses. Here’s the Top 100 websites by revenue,so you can check them out and their latest yearly online sales. […]