Category: Business | Marketing
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Solve one of these 5 problems to become a billionaire
In a recent interview Warren Buffett was asked how to become a billionaire His answer was a great one, solve problems! When pressed further he said these are the 5 most pressing problems that, if you solved them, would turn you into a billionaire 1. Energy storage Your time might be running out on this […]
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How To Outsource Your Digital Marketing & Save Your Self ÂŁ10,000’s
If your digital marketing manager; âś” Treats your business as if it’s their own âś” Is committed to being accountable for their efforts âś” Constantly trains to make sure they’re up to date with new compliance laws âś” Is at the cutting edge of online profit making technology âś” Has demonstrated they can grow your […]
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Idiots Guide To Life Time Customer Value
What is Customer Lifetime Value and Why Is It Important? nb: this is a longish post so if you just want the results skip to the bottom 🙂 Lifetime Value (LV) helps to determine the economic value a customer brings over their “lifetime” with the business. At the heart of understanding LV lies the recognition […]
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Why Your Emails Aren’t Making You As Much Money As They Did (and what to do about it)
Let’s face it, email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example.\ And so is the backlash those fancy emails caused – when consumer trends showed that simpler, more straightforward emails garnered better response Google, who is one of […]
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The 10 Commandments Of E-Commerce Sales
In the spirit of Easter and all things “religious” (the pagans invented Easter), I have drawn up my own 10 commandments – of online shopping. As online retailers we must be on top of our game. There is intense competition for the consumer, shrinking margins and a shopping season that’s five days shorter. Consumers will not […]
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3 Simple Tricks To Email Marketing Nirvana
While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily. Email subscriptions to websites for updates and information is […]
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41 Important Things To Know About Paid And Organic Search
Over the weekend it persisted with rain here, in (normally sunny) Sydney, so I did what any normal man would do and watched the F1 (C’mon Hamilton!) and got my geek on online. I saw a ton of seriously cool stuff, and using my trusty clipper, I made a list of the key insights and […]
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How To Tell If You’re Interesting
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfish that ignored you? You push your face against the side, yell at them – loudly enough to wake up a fossil – or serve their favourite purple treats that smell like chicken poo, and they’re still more fascinated […]
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How To Get Your Customers Motivated To Buy From You
The Common Enemy One of the fastest ways to bond a group is to rally around a common enemy. Apple did this by attacking Microsoft with their ‘I’m a Mac’ ads. Think about the times you’ve heard co-workers bonding. Are they excited about the new direction your company is heading? Do they speak with passion […]
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4 Kickass Retargeting Strategies
What do you think of when you hear “retargeting”? Most would say that it’s a tool used to bring people back when people abandon shopping carts. At least, that was the original intent when this concept first came about, and that’s how people were conditioned think. However, as entrepreneurs, our job is to use whatever […]