ROARlocal Ecommerce Agency

Meet The Team

Neil Asher – Chief Executive Officer

Neil Asher

Neil is a serial entrepreneur having started and built 5 multi million pound businesses, franchised 1 of his businesses into 5 countries and licensed another into 9 countries.

He has been awarded a spot in an industry list of top 100 affiliates in the world, out of 250,000 entrants.

He’s written two bestselling books on marketing and business success and is in the middle of writing a third.

His main drive in life is helping the businesses he works with to make money, he’s a digital marketing expert who is regularly called upon to speak at industry seminars.

His business moto is “we test it on our businesses first then apply it to our clients” and believes that the only purpose of digital marketing is to increase the profits of the business it’s applied to.

If you’d like to read more about Neil Asher there’s a rather no holds barred bio of Neil and his entrepreneurial journey here

View Neil Asher's profile on LinkedIn


Michael Oldroyd – Chief Marketing Officer

Mike Oldroyd

Mike brings a knowledge of business to business lead generation to ROARlocal. He’s has a background that encompasses over 15 years of technical sales and marketing roles in the IT industry having held business development, account manager and sales management roles for Impact Data, ProActive Services, Civica and Learning Tree international.

His exceptional sales career has mainly been with small organisations where there has often been little or no effective marketing activity. Therefore, in order to meet his personal and team targets, Mike taught himself a range of ‘low cost – no cost’ marketing, sales lead generation, business growth and profit making principles and strategies that create outstanding results.

These highly sought after tactics are not generally taught through traditional business education, or at business school, on marketing degrees or on any known MBA course. His expertise of scientific advertising methods can quickly bring more visitors to any business or website. He then uses conversion techniques so more of these visitors become profit making customers.

Michael now applies his strategies at ROARlocal and makes them freely available for our clients to benefit and profit from.

Nicola Cairncross – Head Of Operations

Nicola Cairncross

Twice published author, internet marketing veteran Nicola is ROARdigital’s COO and she personally ensures that all the ROARdigital clients are maximising the full potential of their business through digital marketing.

Nicola was shortlisted for a major Channel 4 series on entrepreneurs and has recently been screen tested for a new Sky One TV series. She is regularly featured in the press, radio and was a guest on CNN Breakfast News which was broadcast worldwide, invited to speak about the revolution in online marketing and e-commerce.

Nicola has been featured in many newspapers and magazines, including Woman & Home, Duncan Bannatyne’s “The Sharp Edge” , The Times, The Observer, The Mail On Sunday, The Mirror, The Scotsman, RED Magazine, New Woman, Woman & Home, Cosmopolitan, Elle, Marie Claire, Essentials, Top Sante, Radio 5 Live and CNN Breakfast News Worldwide.

She speaks regularly at events such as The Millionaire Mind, The World Internet Summit and “Inspire Scotland”, on Wealth Creation, Entrepreneurialism and Internet Marketing.

Patricia Godinho – Executive Assistant

Patricia Gordhino

With over 10 years experience as Personal Assistant to the CEO of a luxury holiday villa sales company in Portugal, Patricia brings a total passion for customer service and professionalism to her work with ROARdigital.

Patricia is the lynchpin (with Geraldine) making sure that clients of ROARdigital and the professionals working on their accounts are connected at all times.

Sue Okell – Head of Client Management

SueSue is a rare breed of woman, she can get down and geeky with the best of them but can also translate geek speak into English!

Sue looks after the clients are ROARdigital she makes sure they have everything they need to grow their business and acts as the liaison between the the geeks and the clients.

However sue is also a very successful entrepreneur in her own right having built a communications company and other great businesses and helped many companies launch their new products to market.

Sue brings warmth and a steady hand to her work and she ensures that our clients business goals are turned into reality.

Libby Thomas – PPC Traffic Ninja


I’m a pay-per-click specialist. I have 7+ years of experience in the industry and I love it! I spent a lot of time working at Microsoft, in their Bing Ads team, looking after PPC accounts for some big brands including Thomson Holidays, Barclays and M&S.

I’ve also worked in a PPC agency and as a freelancer for small to medium businesses, so I know AdWords as well as Bing/Yahoo, and have helped businesses of all sizes from all industries to get really strong results. I also have my own retail business, a lovely copywriting partner and a very funny three year old.

Matt Cox – Head of Design


Matt is our Senior Designer and delivers amazing results across web and mobile every day of the week. He understands better than anyone how to design websites, microsites, banners, emails and mobile sites, so that they don’t only look great and provide a fantastic user experience, but also work as hard as they possibly can to achieve your targets too.

Ed Hadome – Coding Ninja


Ed loves getting his geek on. He’s who we call upon when we need something brilliant programming for one of our clients. No job is too big or too complicated for Ed and every now and again he kinda freaks us out as he talks in a strange binary code.

We think he sees the world through the matrix with those little green lines.

But if you need something special for your website Ed can do it.

Inga Dahl


Inga is our social media siren! She’s a cut above the pack because Inga knows that social media has to create sales, she has an eye for your brand and her ear to the social media landscape looking out for opportunities to get new customers for you or to assist existing ones.

Matt Scott – Head of SEO

Matt scott

I’ve consulted for medium and enterprise corporations as an SEO expert for over 7 years now.

I’ve worked on the agency side with companies such as 360i, Digital Scientists, Think Interactive, MaxMedia and many more as well as providing SEO services during my corporate career to companies such as ABC, MTV, E*TRADE, Australia Post, LG Electronics, National Geographic, Victoria’s Secret, JCPenney, Borders Books,, and more.

I’m an SEO guy who is attracted to rogue thinkers who go against the status quo.

I like businesses that run lean, effective operations and drive high results and low hype. I like 37Signals, The 4 Hour Work Week, PR 20/20 and folks like them who go against the grain of their respective industries and wind up making something awesome. I never fitted in during school and the corporate rat race wasn’t a good fit for me either. I’ve found my place amongst the other rogues here at ROARlocal helping some brilliant entrepreneurs make a ton of money from ranking page 1 of Google, and I couldn’t feel more blessed to be where I am.

Matt Duggan – Conversion Optimization

Matt Duggan

I look after the conversion optimization here at ROARlocal. I love the thrill of helping our clients make 3 times more profit without spending an extra cent on their marketing.

On average we’re able to triple the profits for the businesses we work on and the great thing about working as a team here at ROARlocal is the end to end service we offer. This enables us to significantly improve all aspects of a businesses online marketing and strategy

2 weird things about me: 1. I speak fluent French having lived in Paris for 3 years. 2. I LOVE chocolate, only the good stuff though.

Want our team to triple the profits in your business? Then check out our services here


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