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10 Books I’ve just Ordered From Amazon

I read a lot of books.

Do you?

I find that an hour a day reading a book is time well spent, not only to recharge my batteries but also to energize and invigorate me.


The wisdom of 5, 10 or 20 years of work condensed into a book is simply brilliant leverage if you’re looking for a crash course or to become the best at something.


There are 2 problems, and they’re intimately related

1.  You have a finite amount of time to read.

Yes, it’s sad to say but you’re dying (great news!).

This means that you have a finite amount of books you can read before you die.

I’m currently 42 and I figure I’ll live to be 100 ish

Giving me 58 solid years of learning.

I currently read 1 book a week on average so some quick maths gives me:

1 (book per week) x 52 (weeks in the year) x 58 (years remaining) = 3016 books I can read

Holy crap, is that all!

So now I feel that I ought to be very discerning about what I read, because I’ve only got so many great books I can read.

Which brings me nicely to problem No 2

2. How do you know what to read?

Now that I (and you) know that you only have a finite amount of books we can read (did you work out your figure) it makes sesne to ONLY read great books that are going to give you the best of what we want.

Most books are crap.

Written by ghostwriters (you would be amazed how many people get their books written) who do not distil the creative wisdom of their clients but instead infuse the book with their own ideas.

Clearly you want to read the best of the best!

So, I research a ton of books before I order them.

I cross check the book with the author to ensure they have attained the results I want for my own life.

I check the reviews to see if they’re fake or not, LOTS of fake reviews on amazon.

I ask friends and colleagues if they’ve read them

Then finally I make a list of books that meet all my criteria and order them in bulk from Amazon to save shipping charges.

Wanna see the list of books I’ve just ordered?

each one has met my criteria and I’m sure will be a welcome addition to your library too.

Here they are in no particular order, 10 books for entrepreneurs.

Looking Out for #1 – Robert J. Ringer

I loved Roberts other book winning through intimidation and this was recommended to me by a very good friend.

After researching it I can’t wait to read it.

Here’s the link to check it out, it can be brought second hand for 1 cent 🙂

Or just click on the image and you’ll get taken there.

51BFWS8910L._SY344_BO1,204,203,200_Castles in the Sand: The Life and Times of Carl Graham Fisher 

It’s unlikely that you’ve heard of Carl Fisher.

He’s been largely forgotten, but he was instrumental in building American, from the highways to the Indy 500

He was a brilliant entrepreneur that will be an inspiring read for you.

In fact once I discovered Carl I also ordered the other book below to ensure I could learn as much as possible about him.

that’s my ADD kicking in :o)

This book is currently 13 dollars second hand but well worth it if you ask me

Anyway here’s the link (or just click on the book image)
51ZSZESRQGL._SY344_BO1,204,203,200_The Pacesetter: The Untold Story of Carl G. Fisher – Jerry M. Fisher

Here’s the other book I’ve found all about Carl Fisher.

He created the famed Indianapolis Motor Speedway and its annual 500-mile race, and he was the motivating and organizing force behind the Lincoln Highway, the nation’s first transcontinental road.

Fisher seems best known as the primary developer of Miami Beach, then little more than a tropical swamp.

He similarly began to develop Montauk, Long Island, before going bankrupt during the Great Depression.

Here’s the link or just click the image
417BM0WQV7L._SY344_PJlook-inside-v2,TopRight,1,0_SH20_BO1,204,203,200_The Godfather of Silicon Valley: Ron Conway and the Fall of the Dot-coms – Gary Rivlin

Ron Conway is Ashton Kutchenors mentor. Ashton has been investing in tech companies now for 5 years and has done very very well as a result of that.

All his advice has come from Ron, that is surely cause to read this book!

This book details the rise of Ron through the dot com mania, and resulting popping f the bubble.

Some great lessons here for us to be sure

Here’s the link

41AEX42XTQL._SY344_PJlook-inside-v2,TopRight,1,0_SH20_BO1,204,203,200_Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets – Nassim Nicholas Taleb

Entrepreneurs like to think that we’re the creators of our our destiny.

The truth, of course, is that luck plays a massive role in our success, or lack of it.

A chance meeting set Bill Gates on his path to wealth.

A flat tyre gave Warren Buffett the funds he needed to start his first fund.

and so one

This book exposes the role that randomness (luck) plays in things.

A must read for any aspiring entrepreneur.
416CFV94FBLEletrica – Daniela Mercury; Audio CD

Do you like to have fun?

Do you like to cut loose and let your hair down every now and again?

I do.

and the best music to cut loose to is brasilian!

This CD absolutely kicks a$$!!

To say the least, this woman has incredible energy and know how to intelligently mix samba and axe with some jazz, synth. music and rock without compromising her roots.

You will love samba if you listen to “Electrica”.
51KDZ9KDTQL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_What a Way to Live and Make a Living: The Lyman P. Wood Story – Roger M. Griffith

I’ll bet you’ve never heard of Lyman, I hadn’t.

He’s a mail order pioneer.

Quite different from the often boring textbook approach so common with marketing books. This semi-autobiography reads like a novel, but teaches direct response advertising through example and life experiences.

Just starting out, in his second project, he acquired over 450,000 customers! (and those are repeat customers at that). He knew what he was doing. Plenty of wise advice in there. You can learn from his mistakes and successes.

and talking of direct response and mail order:

51Z6GPY5CBL._SY344_BO1,204,203,200_How to Make Your Advertising Make Money – John Caples

I assume you’ve read tested advertising methods?

If not get it.

it’s a direct response bible.

This is Johns 2nd book and is in many ways very similar to his first.

Most of the examples will be kinda old BUT don’t let that put you off. The stuff that makes people buy from you has not changed one jot.

Here’s the link to get it or click on the image instead

51N36tZCsFL._SY344_BO1,204,203,200_Be My Guest – Conrad Hilton

You may have spotted something in my list of books, many of them are biographies.

I love to read about other entrepreneurs. When I’m feeling less than enthusiastic or feeling crap after something not working I pick up a book and find inspiration in the trials and tribulations of other entrepreneurs.

You will too.

It is a rags to riches story about Conrad Hilton, the guy who started Hilton hotels as we know it.
(This is before the days of Paris Hilton, Conrad was not born into money & fame!)

Here’s the link 🙂

51KjaOc8xrL._SY344_PJlook-inside-v2,TopRight,1,0_SH20_BO1,204,203,200_My Life & 1,000 Houses: Failing Forward to Financial Freedom – Mitch Stephen

Primarily a book about a real estate entrepreneur this book still has many many lessons for business entrepreneurs.

Again this book is an autobiography.

This book was a recommendation from an angel investor friend of mine.

He said it inspired it him to start on his entrepreneurial journey and ultimately to sell his company for squillions and start angel investing.

well worth reading.

Here’s the link

So there you go.

Hope you found that useful and I’d be delighted if you could recommend a book that has inspired you in the comments so I can read it too 🙂


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2 responses to “10 Books I’ve just Ordered From Amazon”

  1. Lisa Cropman Avatar

    Great post Neil,

    I’m also 42 and an avid reader so your calculation has me somewhat spun out!

    I get my highs browsing bookshop shelves for insightful reads, but yes I have been known to bulk buy personal and professional development books from Amazon (so much cheaper in UK pounds).

    Thanks for your recommendations – including the Daniela Mercury CD (my old art teacher used to play her while we painted). I’ve read a few on your list and will check out the others.

    As for mine, I’ve just read Daniel H. Pink’s ‘To sell is human’ and I’d recommend anything by Seth Godin, Robert Collier and Robert Bly. Right now I’m reading ‘The How of Happiness’ by Sonya Lyubomirsky (while listening to Pharell Williams ‘Happy’ – I’m just buzzing all over!)

    Happy new year to you and happy reading!


    1. Neil Asher Avatar
      Neil Asher

      Thanks Lisa 🙂

      Love to sell is human, I got it as a gift from a client 🙂